The Importance of Long Tail Keywords

Search Engine Optimization and keywords have become an integral part of how hotels get their name out there and acquire more customers.  However, it is even more imperative that “long tail,” or incredibly specific, keywords are used. These keywords are sure to help make a hotel stand out more among it’s competitors.

In Nigel J. Rodgers’ article, “Why You Should be Using Long Tail Keywords,” he explains that asking certain questions while trying to come up with the best keywords to optimize your hotel’s website will be very beneficial to you. The questions are as follows: “How would someone who would stay in your hotel search for it?”, “What is your competitive advantage?”, and “Why do people stay at your hotel?” The goal in asking yourself these questions is so that you, as a hotel owner, will be able to pinpoint exactly what it is that sets your establishment apart from others. Think about the location of your hotel, certain special amenities offered; anything that relates to the hospitality industry as whole, but might only be specific to your hotel.

For example, if your hotel is close to a particularly popular venue or restaurant, be sure to include those places as keywords on your website, blog, linked photos, etc. As Nigel said in his article, “long tail keywords are all about getting specific results.” The more specific you are with your keywords, the better. More often than not, when people plan a trip they also research what sort of fun places are near the hotel they’re thinking about booking. If they search for those targeted places and you’ve included those keywords within your own website, your hotel is more likely to pop up in their search bar.

Technology, especially in this day in age, is complex and utterly amazing. It is a fantastic tool that offers a variety of features, some as simple as targeted keywords, that will surely help your hotel thrive.